NEW VEHICLE TECHNOLOGY CREATES MORE DISTRACTIONS BEHIND THE WHEEL

October 5, 2017

For Immediate Release

​​ CHARLOTTE, N.C. (October 5, 2017) With distracted driving as one of the leaders in crash causes, AAA warns that in-vehicle technologies designed to curb the dangerous behavior may not be working as they were intended.

New vehicle infotainment systems take drivers' eyes and attention off the road and hands off the wheel for potentially dangerous periods of time, according to new research from the AAA Foundation for Traffic Safety. Drivers using in-vehicle technologies like voice-based and touch screen features experienced very high levels of visual and mental demand for more than 40 seconds when completing tasks like programming navigation or sending a text message. Removing eyes from the road for just two seconds doubles the risk for a crash, according to previous research. With nearly 40 percent of U.S. drivers using infotainment systems while driving, AAA cautions that using these technologies while behind the wheel can have dangerous consequences.
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In North Carolina, there have been 35,152 crashes due to distracted driving in 2017 resulting in 86 fatalities, according to the NCDOT. In South Carolina, there have been 13,872 collisions due to distracted driving in 2017 resulting in 38 fatalities, according to the SCDPS.
 
AAA has conducted this new research to help automakers and system designers improve the functionality of new infotainment systems and the demand they place on drivers.
 
"What this recent research has shown is that in-vehicle technology may have taken one step forward and two steps back," said Tiffany Wright, president of the AAA Carolinas Foundation for Traffic Safety. "What should seem like simple tasks for drivers can become difficult to complete and create unsafe conditions when their eyes are being taken off the road for long periods of time."
 
The AAA Foundation for Traffic Safety commissioned researchers from the University of Utah to examine the visual (eyes off road) and cognitive (mental) demand as well as the time it took drivers to complete a task using the infotainment systems in 30 new 2017 vehicles. Study participants were required to use voice command, touch screen and other interactive technologies to make a call, send a text message, tune the radio or program navigation, all while driving down the road.
 
Programming navigation was the most distracting task, taking an average of 40 seconds for drivers to complete. When driving at 25 mph, a driver can travel the length of four football fields during the time it could take to enter a destination in navigation—all while distracted from the important task of driving. Programming navigation while driving was available in 12 of the 30 vehicle systems tested.
 
None of the 30 vehicle infotainment systems produced low demand, while 23 systems generated high or very high levels of demand on drivers:

  • 12 systems generated very high demand
  • 11 systems generated high demand
  • 7 systems generated moderate demand


 
 

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Frustration resulting from unsatisfactory use of these systems increases cognitive demand and increases the potential for distracted driving.
 
According to a new AAA public opinion survey, nearly 70 percent of U.S. adults say that they want the new technology in their vehicle, but only 24 percent feel that the technology already works perfectly.
 
"Just because a certain in-vehicle technology is available while driving, does not mean it's necessarily safe to operate behind the wheel," added Wright. "Some of these practices should only be performed during emergencies."
 
Researchers developed an advanced rating scale to measure the visual (eyes off road) and cognitive (mental) demands and the time it took to complete a task experienced by drivers using each vehicle's infotainment system. The scale ranged from low to very high levels of demand. A low level of demand equates to listening to the radio or an audiobook, while very high demand is equivalent to trying to balance a checkbook while driving. AAA believes a safe in-vehicle technology system should not exceed a low level of demand. 
 
Researchers found that most infotainment systems tested could easily be made safer by simply following clearly stated federal recommendations such as locking out text messaging, social media and programming navigation while the car is in motion. In 2012, the National Highway Traffic Safety Administration (NHTSA) released a set of voluntary safety guidelines advising automakers to block access to tasks when vehicles are not parked.
 
A total of 120 drivers ages 21-36 participated in the study of 30 new 2017 model-year vehicles. The latest report is the fifth phase of distraction research from AAA's Center for Driving Safety and Technology. The Center was created in 2013 with the goal of studying the safety implications for how drivers interact with new vehicle technologies when behind the wheel.
 
About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation's mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org


 
AAA Carolinas, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 2.1 million members and the public with travel, automobile and insurance services while being an advocate for the safety and security of all travelers.  ​​​​​​

For more information on this press release, please contact:

Public Relations Manager

Tiffany Wright

tmwright@aaacarolinas.com
Work : 704-569-7768
Cell : 980-253-0134