March 8, 2017

For Immediate Release

CHARLOTTE, N.C. (MARCH 8, 2017) – AAA Carolinas is pleased to announce that Rob Williams has recently joined the team as Vice President of Car Care. Williams comes to AAA Carolinas with a wealth of automotive and leadership experience and expertise across multiple channels and divisions.

"Rob's wealth of experience and industry knowledge has already made him a key addition to the AAA Carolinas family," said AAA Carolinas President and CEO Dave Parsons. "AAA Car Care Centers are passionate about cars and understand how important vehicles are to their owners. Rob's appointment as Vice President of Car Care extends our mission to deliver quality service that will extend the life of vehicles belonging to our members and customers."

Williams began his career at Goodyear where he rose through the ranks over a 20-year career and was responsible for all aspects of store development and site selection, store operations, training and development, sales and customer experience for the fastest growing district within the company. 

After Goodyear, Williams joined the team at TCI/Michelin and was responsible for turning around the worst performing zone within the division. He later developed the business strategy and operations plan for the entire commercial business for TCI and has spent the last several years making that plan a reality. Most recently, Williams led all commercial operations and $380 million in annual revenue for TCI. 

Rob has a passion for creating customer loyalty by delivering an experience that shows how much he and his teams care about their customers.  Leadership development and training is near and dear to his heart and he relishes helping his team members exceed their goals.

Williams currently resides in Greer, SC but will be relocating to the Charlotte, NC area. Williams enjoys spending time with his wife Beth and two sons, Justin and Reed.


AAA Carolinas, an affiliate of the American Automobile Association, is a not-for-profit organization that serves more than 2 million members and the public with travel, automobile and insurance services while being an advocate for the safety and security of all travelers. 

For more information on this press release, please contact:

Public Relations Manager

Tiffany Wright
Work : 704-569-7768
Cell : 980-253-0134